{"id":1002,"date":"2026-02-12T11:27:16","date_gmt":"2026-02-12T10:27:16","guid":{"rendered":"https:\/\/www.vp-srl.com\/who-we-are\/"},"modified":"2026-05-04T16:14:27","modified_gmt":"2026-05-04T14:14:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.vp-srl.com\/en\/about-us\/","title":{"rendered":"Who we are"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_d686984f height_large\"><div class=\"l-section-overlay\" style=\"background:rgba(26,26,26,0.40)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h1 class=\"w-post-elm post_title align_left entry-title\">Who we are<\/h1><div class=\"w-separator size_custom\" style=\"height:15px\" id=\"h9a3\"><style>@media(max-width:600px){ #h9a3{height:5px!important}}<\/style><\/div><nav class=\"g-breadcrumbs us_custom_e615710d has_text_color separator_custom align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/www.vp-srl.com\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\">\/<\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>VP S.R.L.: <u>experience<\/u> at the <u>service of the customer<\/u><\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:25px\"><\/div><h3 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Origins and evolution<\/span><\/span><\/h3><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:0\" id=\"w1d2\"><style>@media(max-width:600px){ #w1d2{height:5px!important}}<\/style><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>V.P. s.r.l. was founded in 2023<\/strong>, when <strong>Valerio Pepino<\/strong> decided to put his<strong> experience in the DIY sector at the service of a consulting<\/strong> and commercial representation activity, identifying the needs of manufacturers interested in exploring the large-scale retail market.<\/p>\n<p>In a few time the company has built a <strong>motivated and skilled team<\/strong>, capable of supporting clients in strategic decision-making and operational management, facing the challenges of a rapidly and constantly evolving market with <strong>flexibility and method<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_dcc6f457 height_medium with_img parallax_fixed\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1500\" data-img-height=\"1000\" style=\"background-image: url(https:\/\/www.vp-srl.com\/wp-content\/uploads\/sfondo-legno-orizzontale.jpg);background-position: top center;background-repeat: no-repeat;\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(0,140,80,0.8)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row us_custom_2a495adc has_text_color via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:60px;\"><div class=\"wpb_column vc_column_container us_custom_eb849559\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:70px;\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"70\" height=\"70\" viewBox=\"0 0 70 70\" fill=\"none\"><path d=\"M25.375 51.9268C25.247 48.7592 23.1528 45.7825 20.3284 43.0242C16.4263 39.2134 14 33.8881 14 27.9996C14 16.4019 23.4019 7 34.9997 7C46.5973 7 55.9992 16.4019 55.9992 27.9996C55.9992 33.8876 53.5732 39.2129 49.6717 43.0234C46.7566 45.8707 44.6194 48.9502 44.6194 52.2323V56.7C44.6194 60.1793 41.799 63 38.3194 63H31.675C28.1957 63 25.375 60.1793 25.375 56.7V51.9268ZM18.2 27.9996C18.2 32.711 20.1367 36.9664 23.2629 40.0196C25.3381 42.0462 27.4955 44.5922 28.6754 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d=\"M8.93293 43.0503C8.35305 42.0459 8.69717 40.7616 9.70159 40.1817L12.1265 38.7817C13.1309 38.2018 14.4152 38.5459 14.9951 39.5503C15.575 40.5547 15.2309 41.839 14.2265 42.4189L11.8016 43.8189C10.7972 44.3991 9.51284 44.0547 8.93293 43.0503Z\" fill=\"#FBF4EA\"><\/path><path d=\"M60.2 25.9004C59.0402 25.9004 58.1 26.8406 58.1 28.0004C58.1 29.1602 59.0402 30.1003 60.2 30.1003H63C64.1597 30.1003 65.1 29.1602 65.1 28.0004C65.1 26.8406 64.1597 25.9004 63 25.9004H60.2Z\" fill=\"#FBF4EA\"><\/path><path d=\"M55.0072 39.5503C55.587 38.5459 56.8714 38.2018 57.8758 38.7817L60.3006 40.1817C61.3052 40.7616 61.6493 42.0459 61.0694 43.0503C60.4896 44.0547 59.2052 44.3991 58.2006 43.8189L55.7758 42.4189C54.7714 41.839 54.4273 40.5547 55.0072 39.5503Z\" fill=\"#FBF4EA\"><\/path><path d=\"M55.7758 13.5817C54.7714 14.1616 54.4273 15.446 55.0072 16.4504C55.587 17.4548 56.8714 17.7989 57.8758 17.219L60.3006 15.819C61.3052 15.2391 61.6493 13.9548 61.0694 12.9504C60.4896 11.946 59.2052 11.6018 58.2006 12.1817L55.7758 13.5817Z\" fill=\"#FBF4EA\"><\/path><\/g><\/svg> <\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Experience and enthusiasm<\/h4><div class=\"w-iconbox-text\"><p>We combine established expertise in the DIY sector with a motivated and results-oriented team.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:70px;\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"70\" height=\"70\" viewBox=\"0 0 70 70\" fill=\"none\"><path opacity=\"0.4\" d=\"M23.1305 34.9977C23.1306 32.6639 23.2775 30.3977 23.5505 28.2447C22.0226 28.6429 20.6263 29.1151 19.3926 29.6485C17.44 30.4927 15.9783 31.4499 15.032 32.4169C14.0944 33.3754 13.7504 34.2457 13.7502 34.9977L13.7673 35.2857C13.846 35.9689 14.2118 36.7394 15.032 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42.5515C29.7894 42.9165 32.3329 43.1227 35.0012 43.1227L36.1536 43.108C38.4039 43.0585 40.5543 42.8637 42.5579 42.5515C42.8699 40.5485 43.0652 38.3992 43.1144 36.1499L43.1292 34.9977C43.1292 32.3282 42.9231 29.7844 42.5579 27.4414C40.2148 27.0761 37.6706 26.8751 35.0012 26.875C32.3331 26.875 29.7892 27.0764 27.4472 27.4414C27.0817 29.7842 26.8808 32.3282 26.8807 34.9977ZM46.8646 36.2257C46.8231 38.1272 46.6816 39.9772 46.4568 41.7505C47.9822 41.3527 49.3755 40.8795 50.6075 40.3467C52.5599 39.5027 54.0217 38.5454 54.968 37.5782C55.9055 36.6197 56.2498 35.7497 56.2498 34.9977C56.2496 34.2454 55.9058 33.3754 54.968 32.4169C54.0217 31.4499 52.5599 30.4927 50.6075 29.6485C49.3755 29.1159 47.9822 28.6425 46.4568 28.2447C46.7298 30.3977 46.8793 32.6639 46.8793 34.9977L46.8646 36.2257ZM60 34.9977C60 37.0059 59.0509 38.7667 57.6489 40.2002C56.2548 41.6252 54.329 42.824 52.0969 43.7892C50.2365 44.5935 48.1014 45.2577 45.7708 45.7642C45.264 48.0967 44.6005 50.2332 43.7957 52.0947C42.8306 54.3267 41.6338 56.2522 40.209 57.6465C38.7754 59.0492 37.0126 60 35.0037 60C32.9951 59.9997 31.2343 59.049 29.8008 57.6465C28.376 56.2525 27.1793 54.3267 26.2142 52.0947C25.4092 50.233 24.7409 48.097 24.2341 45.7642C21.9022 45.2577 19.767 44.5937 17.9057 43.7892C15.6732 42.824 13.7455 41.6255 12.3512 40.2002C11.0366 38.8562 10.1214 37.2247 10.0122 35.3712L10 34.9977C10.0002 32.9894 10.9489 31.2284 12.3512 29.795C13.7455 28.3698 15.6732 27.1737 17.9057 26.2085C19.7673 25.4037 21.9017 24.7352 24.2341 24.2285C24.7408 21.8977 25.4097 19.7634 26.2142 17.9028C27.1794 15.671 28.3758 13.745 29.8008 12.3511C31.2343 10.9489 32.9954 10.0003 35.0037 10C37.0124 10 38.7754 10.9486 40.209 12.3511C41.6338 13.745 42.8306 15.671 43.7957 17.9028C44.6 19.7631 45.2643 21.8981 45.7708 24.2285C48.1017 24.7352 50.2363 25.4041 52.0969 26.2085C54.3287 27.1736 56.2548 28.3701 57.6489 29.795C59.0512 31.2284 59.9997 32.9892 60 34.9977Z\" fill=\"#FBF4EA\"><\/path><path d=\"M59.766 33.7246C59.1022 20.6267 48.2711 10.2091 35.0084 10.2091C21.3183 10.2091 10.2197 21.31 10.2197 35.0006C10.2199 48.6915 21.3184 59.7923 35.0084 59.7923C48.6987 59.7923 59.7972 48.6915 59.7975 35.0006L59.766 33.7246ZM64.1354 36.5018C63.3541 51.9109 50.612 64.1673 35.0084 64.1673C18.9017 64.1673 5.84487 51.107 5.84473 35.0006C5.84473 18.8943 18.9015 5.83414 35.0084 5.83411C51.1154 5.83411 64.1722 18.8943 64.1725 35.0006L64.1354 36.5018Z\" fill=\"#FBF4EA\"><\/path><\/svg> <\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Internationality<\/h4><div class=\"w-iconbox-text\"><p>We operate in Italy and France with a comprehensive service for the Italian market, covering all relevant aspects. In France, we handle the introduction and management of relationships with purchasing centers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:70px;\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"70\" height=\"70\" viewBox=\"0 0 70 70\" fill=\"none\"><path d=\"M40.075 21C40.075 19.8402 39.1348 18.9 37.975 18.9C36.8152 18.9 35.875 19.8402 35.875 21V24.5014H20.475C19.3152 24.5014 18.375 25.4416 18.375 26.6014C18.375 27.7612 19.3152 28.7014 20.475 28.7014H35.875V32.2C35.875 33.3598 36.8152 34.3 37.975 34.3C39.1348 34.3 40.075 33.3598 40.075 32.2V21Z\" fill=\"#FBF4EA\"><\/path><path d=\"M26.7695 35.7C25.6097 35.7 24.6695 36.6402 24.6695 37.8V41.3H20.475C19.3152 41.3 18.375 42.2402 18.375 43.4C18.375 44.5597 19.3152 45.5 20.475 45.5H24.6695V49C24.6695 50.1597 25.6097 51.1 26.7695 51.1C27.9293 51.1 28.8694 50.1597 28.8694 49V37.8C28.8694 36.6402 27.9293 35.7 26.7695 35.7Z\" fill=\"#FBF4EA\"><\/path><path opacity=\"0.4\" d=\"M9.9751 16.8C9.9751 13.3206 12.7957 10.5 16.2751 10.5H52.6751C56.1544 10.5 58.9751 13.3206 58.9751 16.8V53.1986C58.9751 56.6782 56.1544 59.4986 52.6751 59.4986H16.2751C12.7957 59.4986 9.9751 56.6782 9.9751 53.1986V16.8ZM16.2751 14.7C15.1153 14.7 14.1751 15.6402 14.1751 16.8V53.1986C14.1751 54.3584 15.1153 55.2986 16.2751 55.2986H52.6751C53.8349 55.2986 54.7751 54.3584 54.7751 53.1986V16.8C54.7751 15.6402 53.8349 14.7 52.6751 14.7H16.2751Z\" fill=\"#FBF4EA\"><\/path><path d=\"M48.4751 24.5H44.2751V28.7H48.4751C49.6349 28.7 50.5751 27.7598 50.5751 26.6C50.5751 25.4402 49.6349 24.5 48.4751 24.5Z\" fill=\"#FBF4EA\"><\/path><path d=\"M33.0642 41.2986H48.4751C49.6349 41.2986 50.5751 42.2388 50.5751 43.3986C50.5751 44.5583 49.6349 45.4986 48.4751 45.4986H33.0642V41.2986Z\" fill=\"#FBF4EA\"><\/path><\/svg> <\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Flexibility<\/h4><div class=\"w-iconbox-text\"><p>We face market challenges with a methodical approach and adaptability, supporting clients at every stage of the process.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:60px\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.vp-srl.com\/en\/services\/\"><span class=\"w-btn-label\">Explore all services<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>A <u>team<\/u> focused on <u>practical results<\/u><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>VP is, first and foremost, a team of people. A team that works by listening, taking a pragmatic approach and paying close <strong>attention to details<\/strong>, putting its expertise and vision at the service of every project. <\/p>\n<p><strong>Internal collaboration<\/strong> and constant dialogue with clients and partners enable us to accomplish every task with method, flexibility and a focus on objectives, building solid relationships and effective solutions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_ec9218fc height_auto\" id=\"chi-siamo\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_0c18186d has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.vp-srl.com\/wp-content\/uploads\/valerio-pepino-vp-2.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><p class=\"w-text us_custom_3a392b7e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Valerio Pepino<\/span><\/span><\/p><p class=\"w-text us_custom_c0c06da6 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Founder and Sole Director<\/span><\/span><\/p><div class=\"w-tabs us_custom_b13fc658 has_text_color style_default switch_click accordion\" style=\"--sections-title-size:16px\"><div class=\"w-tabs-sections titles-align_center icon_plus cpos_right\"><div class=\"w-tabs-section no_indents\" id=\"t2c7\"><button class=\"w-tabs-section-header\" aria-controls=\"content-t2c7\" aria-expanded=\"false\"><p class=\"w-tabs-section-title\">Previous experience<\/p><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_f73f4019\" id=\"content-t2c7\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_00d9b1dd has_text_color\"><div class=\"wpb_wrapper\"><ul>\n<li><strong>1982\u20131993<\/strong>: Department Head and Purchasing Manager at a well-known DIY retail chain<\/li>\n<li><strong>1993\u20131997<\/strong>: Sales Manager at a company distributing wooden products for large-scale DIY retailers<\/li>\n<li><strong>1997-2002<\/strong>: Sales Director at a manufacturing and distribution company of wooden products for DIY market, both in large-retail chains and professional sector<\/li>\n<li><strong>2002\u20132023<\/strong>: Founder and Director of a company representing manufacturers of wooden products for the DIY retail sector<\/li>\n<li><strong>2023<\/strong>: Founder and Director of VP s.r.l., a company representing manufacturers in the DIY retail sector and the professional sector<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_0c18186d has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.vp-srl.com\/wp-content\/uploads\/chloe-anquetil-vp-2.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><p class=\"w-text us_custom_3a392b7e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Chlo\u00e9 Anquetil<\/span><\/span><\/p><p class=\"w-text us_custom_c0c06da6 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Sales\/Administrative Assistant<\/span><\/span><\/p><div class=\"w-tabs us_custom_b13fc658 has_text_color style_default switch_click accordion\" style=\"--sections-title-size:16px\"><div class=\"w-tabs-sections titles-align_center icon_plus cpos_right\"><div class=\"w-tabs-section no_indents\" id=\"re88\"><button class=\"w-tabs-section-header\" aria-controls=\"content-re88\" aria-expanded=\"false\"><p class=\"w-tabs-section-title\">Previous experience<\/p><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_f73f4019\" id=\"content-re88\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_00d9b1dd has_text_color\"><div class=\"wpb_wrapper\"><ul>\n<li>Assistant store manager at an Italian food chain<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image us_custom_0c18186d has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.vp-srl.com\/wp-content\/uploads\/massimo-lucchino-vp-2.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><p class=\"w-text us_custom_3a392b7e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Massimo Lucchino<\/span><\/span><\/p><p class=\"w-text us_custom_c0c06da6 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Sales Representative<\/span><\/span><\/p><div class=\"w-tabs us_custom_b13fc658 has_text_color style_default switch_click accordion\" style=\"--sections-title-size:16px\"><div class=\"w-tabs-sections titles-align_center icon_plus cpos_right\"><div class=\"w-tabs-section no_indents\" id=\"d700\"><button class=\"w-tabs-section-header\" aria-controls=\"content-d700\" aria-expanded=\"false\"><p class=\"w-tabs-section-title\">Previous experience<\/p><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_f73f4019\" id=\"content-d700\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_00d9b1dd has_text_color\"><div class=\"wpb_wrapper\"><ul>\n<li>Department manager at an Italian food chain<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Who we areHome\/PagesVP S.R.L.: experience at the service of the customer Origins and evolutionV.P. s.r.l. was founded in 2023, when Valerio Pepino decided to put his experience in the DIY sector at the service of a consulting and commercial representation activity, identifying the needs of manufacturers interested in exploring the large-scale retail market. 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