{"id":1104,"date":"2026-02-13T09:05:53","date_gmt":"2026-02-13T08:05:53","guid":{"rendered":"https:\/\/www.vp-srl.com\/markets\/"},"modified":"2026-05-21T14:41:08","modified_gmt":"2026-05-21T12:41:08","slug":"markets","status":"publish","type":"page","link":"https:\/\/www.vp-srl.com\/en\/markets\/","title":{"rendered":"Reference Markets"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_b8a4162a height_large with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Camion con legna\" data-img-width=\"1500\" data-img-height=\"1774\" style=\"background-image: url(https:\/\/www.vp-srl.com\/wp-content\/uploads\/camion-legna.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-overlay\" style=\"background:rgba(26,26,26,0.40)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h1 class=\"w-post-elm post_title align_left entry-title\">Reference Markets<\/h1><div class=\"w-separator size_custom\" style=\"height:15px\" id=\"t11b\"><style>@media(max-width:600px){ #t11b{height:5px!important}}<\/style><\/div><nav class=\"g-breadcrumbs us_custom_e615710d has_text_color separator_custom align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/www.vp-srl.com\/en\/\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\">\/<\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container us_custom_eb849559\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_5ef860a3\"><div class=\"wpb_wrapper\"><h2>Large-scale <u>DIY retail<\/u> and the <u>professional sector<\/u><\/h2>\n<\/div><\/div><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets hide_on_mobiles size_custom\" style=\"height:25px\"><\/div><h3 class=\"w-text us_custom_bda6917a hide_on_default hide_on_laptops hide_on_tablets hide_on_mobiles\"><span class=\"w-text-h\"><span class=\"w-text-value\">The retail chains we are listed with<\/span><\/span><\/h3><div class=\"w-separator size_custom\" style=\"height:90px\"><\/div><div class=\"w-content-carousel items_4\"><div class=\"owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_arrows\" style=\"--items-gap:30px;--transition-duration:350ms;--arrows-size:1.5rem;--arrows-gap:10px;\" onclick=\"return {&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Next&quot;},&quot;autoplayContinual&quot;:true,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:30,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;576&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:4,&quot;loop&quot;:true,&quot;nav&quot;:true,&quot;stagePadding&quot;:0}}}\"><div class=\"wpb_text_column us_custom_8d96ffd6\"><div class=\"wpb_wrapper\"><p><strong>LEROY MERLIN<\/strong><\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_c47f52c9\"><div class=\"wpb_wrapper\"><p><strong>TECNOMAT<\/strong><\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_c47f52c9\"><div class=\"wpb_wrapper\"><p><strong>BRICOCENTER<\/strong><\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_c47f52c9\"><div class=\"wpb_wrapper\"><p><strong>OBI<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:25px\"><\/div><div class=\"w-image us_custom_7e20fa79 us_animate_this align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"957\" height=\"1024\" src=\"https:\/\/www.vp-srl.com\/wp-content\/uploads\/gdo-italia-nord-centro-sud-957x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.vp-srl.com\/wp-content\/uploads\/gdo-italia-nord-centro-sud-957x1024.png 957w, https:\/\/www.vp-srl.com\/wp-content\/uploads\/gdo-italia-nord-centro-sud-327x350.png 327w, https:\/\/www.vp-srl.com\/wp-content\/uploads\/gdo-italia-nord-centro-sud-140x150.png 140w, https:\/\/www.vp-srl.com\/wp-content\/uploads\/gdo-italia-nord-centro-sud.png 1226w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-separator size_custom\" style=\"height:0\" id=\"q6ed\"><style>@media(max-width:600px){ #q6ed{height:5px!important}}<\/style><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>VP Srl supports manufacturers and commercial partners in developing and managing relationships with major DIY chains such as <strong>Leroy Merlin, Tecnomat, Bricocenter, OBI<\/strong> and other players in the sector, offering practical and ongoing support.<\/p>\n<p>Thanks to an in-depth understanding of the dynamics of large-scale retail and the specific characteristics of individual channels, VP Srl contributes to product promotion, to commercial initiatives\u2019 <strong>coordination and<\/strong> <strong>market coverage<\/strong>, fostering an effective and consistent presence on a national scale.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:60px\"><\/div><h3 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">SHOPS<\/span><\/span><\/h3><div class=\"w-separator size_custom\" style=\"height:30px\"><\/div><div class=\"w-progbar initial us_custom_de41681c style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;458&quot;,&quot;value&quot;:&quot;458&quot;,&quot;finalValue&quot;:&quot;500&quot;}'><p class=\"w-progbar-title\" style=\"font-size:20px;\"><span class=\"w-progbar-title-text\">Northern Italy<\/span><span class=\"w-progbar-title-count\">458<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:linear-gradient(270deg, #008C50 0%,#CEAB6D 100%);\"><span class=\"w-progbar-bar-count\">458<\/span><\/div><\/div><\/div><div class=\"w-progbar initial us_custom_de41681c style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;198&quot;,&quot;value&quot;:&quot;198&quot;,&quot;finalValue&quot;:&quot;500&quot;}'><p class=\"w-progbar-title\" style=\"font-size:20px;\"><span class=\"w-progbar-title-text\">Central Italy<\/span><span class=\"w-progbar-title-count\">198<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:linear-gradient(270deg, #008C50 0%,#CEAB6D 100%);\"><span class=\"w-progbar-bar-count\">198<\/span><\/div><\/div><\/div><div class=\"w-progbar initial us_custom_de41681c style_1 color_custom\" onclick='return {&quot;template&quot;:&quot;161&quot;,&quot;value&quot;:&quot;161&quot;,&quot;finalValue&quot;:&quot;500&quot;}'><p class=\"w-progbar-title\" style=\"font-size:20px;\"><span class=\"w-progbar-title-text\">Southern Italy &#8211; Including Islands<\/span><span class=\"w-progbar-title-count\">161<\/span><\/p><div class=\"w-progbar-bar\"><div class=\"w-progbar-bar-h\" style=\"height:20px;background:linear-gradient(270deg, #008C50 0%,#CEAB6D 100%);\"><span class=\"w-progbar-bar-count\">161<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><h3 class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">The composition of the Italian market (large-scale retail)<\/span><\/span><\/h3><div class=\"w-separator size_custom with_line width_default thick_1 style_solid color_border align_center\" style=\"height:70px\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table id=\"tablepress-4\" class=\"tablepress tablepress-id-4\" aria-labelledby=\"tablepress-4-name\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\">Brands<\/th>\n<th class=\"column-2\">Groups<\/th>\n<th class=\"column-3\">Shops<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\">LEROY MERLIN<\/td>\n<td class=\"column-2\">ADEO<\/td>\n<td class=\"column-3\">52<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">TECNOMAT<\/td>\n<td class=\"column-2\">ADEO<\/td>\n<td class=\"column-3\">32<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">BRICOCENTER<\/td>\n<td class=\"column-2\">ADEO<\/td>\n<td class=\"column-3\">60<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">OBI\n<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">56<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\">BRICO IO<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">119<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\">BRICO OK<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">118<\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\">FDT GROUP<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">37<\/td>\n<\/tr>\n<tr class=\"row-9\">\n<td class=\"column-1\">BRICOLIFE<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">87<\/td>\n<\/tr>\n<tr class=\"row-10\">\n<td class=\"column-1\">BRICOFER<\/td>\n<td class=\"column-2\">BRICOFER<\/td>\n<td class=\"column-3\">76<\/td>\n<\/tr>\n<tr class=\"row-11\">\n<td class=\"column-1\">SELF<\/td>\n<td class=\"column-2\">BRICOFER<\/td>\n<td class=\"column-3\">15<\/td>\n<\/tr>\n<tr class=\"row-12\">\n<td class=\"column-1\">OTTIMAX<\/td>\n<td class=\"column-2\">BRICOFER<\/td>\n<td class=\"column-3\">4<\/td>\n<\/tr>\n<tr class=\"row-13\">\n<td class=\"column-1\">MONDOBRICO<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">8<\/td>\n<\/tr>\n<tr class=\"row-14\">\n<td class=\"column-1\">UTILITY<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">20<\/td>\n<\/tr>\n<tr class=\"row-15\">\n<td class=\"column-1\">BRICO CASA DEODATO<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">3<\/td>\n<\/tr>\n<tr class=\"row-16\">\n<td class=\"column-1\">EVOLUZIONE BRICO<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">41<\/td>\n<\/tr>\n<tr class=\"row-17\">\n<td class=\"column-1\">PRONTO HOBBY<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">7<\/td>\n<\/tr>\n<tr class=\"row-18\">\n<td class=\"column-1\">BRICO MARKET<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">6<\/td>\n<\/tr>\n<tr class=\"row-19\">\n<td class=\"column-1\">BRICOWARE<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">3<\/td>\n<\/tr>\n<tr class=\"row-20\">\n<td class=\"column-1\">BRIGROS<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">4<\/td>\n<\/tr>\n<tr class=\"row-21\">\n<td class=\"column-1\">CENTRO BRICO LO GATTO<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">4<\/td>\n<\/tr>\n<tr class=\"row-22\">\n<td class=\"column-1\">PROGRESS<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">3<\/td>\n<\/tr>\n<tr class=\"row-23\">\n<td class=\"column-1\">BRIKIDEA<\/td>\n<td class=\"column-2\"><\/td>\n<td class=\"column-3\">3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Reference MarketsHome\/PagesLarge-scale DIY retail and the professional sector The retail chains we are listed withLEROY MERLIN TECNOMAT BRICOCENTER OBI VP Srl supports manufacturers and commercial partners in developing and managing relationships with major DIY chains such as Leroy Merlin, Tecnomat, Bricocenter, OBI and other players in the sector, offering practical and ongoing support. 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