Who we are

VP S.R.L.: experience at the service of the customer

Origins and evolution

V.P. s.r.l. was founded in 2023, when Valerio Pepino decided to put his experience in the DIY sector at the service of a consulting and commercial representation activity, identifying the needs of manufacturers interested in exploring the large-scale retail market.

In a few time the company has built a motivated and skilled team, capable of supporting clients in strategic decision-making and operational management, facing the challenges of a rapidly and constantly evolving market with flexibility and method.

Experience and enthusiasm

We combine established expertise in the DIY sector with a motivated and results-oriented team.

Internationality

We operate in Italy and France with a comprehensive service for the Italian market, covering all relevant aspects. In France, we handle the introduction and management of relationships with purchasing centers.

Flexibility

We face market challenges with a methodical approach and adaptability, supporting clients at every stage of the process.

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A team focused on practical results

VP is, first and foremost, a team of people. A team that works by listening, taking a pragmatic approach and paying close attention to details, putting its expertise and vision at the service of every project.

Internal collaboration and constant dialogue with clients and partners enable us to accomplish every task with method, flexibility and a focus on objectives, building solid relationships and effective solutions.

Valerio Pepino

Founder and Sole Director

  • 1982–1993: Department Head and Purchasing Manager at a well-known DIY retail chain
  • 1993–1997: Sales Manager at a company distributing wooden products for large-scale DIY retailers
  • 1997-2002: Sales Director at a manufacturing and distribution company of wooden products for DIY market, both in large-retail chains and professional sector
  • 2002–2023: Founder and Director of a company representing manufacturers of wooden products for the DIY retail sector
  • 2023: Founder and Director of VP s.r.l., a company representing manufacturers in the DIY retail sector and the professional sector

Chloé Anquetil

Sales/Administrative Assistant

  • Assistant store manager at an Italian food chain

Massimo Lucchino

Sales Representative

  • Department manager at an Italian food chain